Coca-Cola Europacific Partners (CCEP) has announced details of this year’s Fanta Halloween activity, including the launch of a brand-new Beetlejuice-themed limited-edition variant called Fanta Zero Afterlife, limited-edition packs across the rest of the range, and a new marketing campaign.
The launch of Fanta Zero Afterlife comes as Fanta and Warner Bros team up for the release of Beetlejuice Beetlejuice, the sequel to 80s comedy-horror flick Beetlejuice. Available now, the bold green liquid offers a crisp apple taste and comes in bottles and cans with a black and white striped design that also features the film’s main character.
Alongside the new variant, the full Fanta flavour range has been given a temporary makeover featuring Beetlejuice Beetlejuice characters.
The new flavour and pack designs are supported by a multi-million-pound marketing campaign called ‘Summon What You Wanta’. This includes paid social media, influencer activity, digital, out-of-home advertising, and experiential activations.
Free POS materials will be available from My.CCEP.com from September, to help retailers create in-store theatre and get shoppers into the Halloween spirit.
Rob Yeomans, Vice-President, Commercial Development at CCEP GB, said: “This year promises to be our biggest and best Halloween yet, with exclusive limited editions – including a brand-new flavour and collectable packs.
“We’re encouraging retailers to get behind the Fanta brand this Halloween, find creative ways to execute in store and take full advantage of the sales opportunity.”
