Coca-Cola is marking Halloween with the return of its ‘spooktacular’ special edition packaging across its Fanta range, whilst extending to include special packs of Sprite Zero for the first time.
The limited edition packs are designed to help retailers make the most of the Halloween opportunity, and will be haunted by spooky jack-o’-lanterns and a ‘Trick or Treat’ slogan across two litre bottles of Fanta Orange, Fanta Orange Zero, Fanta Fruit Twist and Sprite Zero, as well as 6x330ml and 8x330ml multipack can ranges.
The return of the Halloween-themed Fanta packs follows a successful activation in 2015, which saw Halloween become the second highest selling seasonal event for soft drinks overtaking Easter, with sales of Fanta growing faster than its nearest fruit carbonate competitors in the weeks leading up to the event.
The Halloween packs are available for six weeks, supported by themed in-store visuals, point-of-sale material and an outdoor advertising campaign.
Caroline Cater, Operational Marketing Director GB at Coca-Cola European Partners, said: “Halloween is becoming a more significant consumer event each year, and our special seasonal packaging across our Fanta range can play a key role in helping retailers to make the most of the incremental growth opportunity as people stock up for their celebrations.
“We’re pleased to be reintroducing these spooky packs, while extending the Halloween range to include Sprite Zero, providing further choice for consumers who are planning parties. Last year’s activation saw our sales growth exceed that of the category as a whole, and we’re looking forward to seeing a similar impact during this year’s event.”
