Coca-Cola Europacific Partners (CCEP) has announced details of this year’s Fanta Halloween activity, including a spooktacular on-pack promotion offering its biggest pool of epic prizes and scary surprises yet.
Until 7 November, shoppers are invited to scan QR codes on limited-edition, ghoulish packs of Fanta which will take them to the Coca-Cola app to play a Halloween game and then find out instantly whether they’ve won a prize from Fanta’s biggest-ever (£70,000) prize pool – or a scary surprise.
Prizes range from cauldrons of cash and immersive horror experiences across the UK, including travel and accommodation, to home entertainment systems and supplies for the ultimate scary movie night in. Winners will also receive a list of Fanta’s top 10 scary movies.
Those who don’t win a prize will receive a ‘scary surprise’ in the form of exclusive digital content to scare their friends and family with instead.
The Halloween activity runs across Fanta Orange, Orange Zero, Lemon, Fruit Twist, Fruit Twist Zero, Grape Zero, and Raspberry Zero.
The promotion is supported by a multi-million-pound marketing campaign which includes the return of the brand’s spooktacular TV ad, paid social media, influencer activity, digital, out-of-home advertising, and experiential activations.
Free POS materials are available whilst stocks last from My.CCEP.com.
Rob Yeomans, Vice-President, Commercial Development at CCEP GB, said: “Halloween is one of the most important retail events in the calendar, growing by 8.8% in 2022 to £488m.
“We’re confident that Fanta’s biggest ever £70,000 prize pool and disruptive marketing activity, will help Fanta and our customers achieve another year of strong growth at Halloween. We’d advise retailers to get creative this Halloween with cross-category displays to deliver in-store theatre to engage shoppers and drive sales.”
