Coca-Cola European Partners (CCEP) has added a dark twist to its Fanta portfolio for Halloween, with a limited-edition variant that delivers the flavour of blood orange in a spooktacular black liquid.
Fanta Dark Orange, the first ever Fanta product to turn jet black, also features werewolf-themed packaging to give consumers a devilishly delicious experience.
The limited-edition, sugar tax-exempt variant is available in outers of 12 x 500ml plain and price-marked packs (£1.09 or 2 for £2) from mid-September until Halloween.
Also this year, Halloween-themed packs are once again available across regular and zero variants of Fanta Orange, Lemon, Fruit Twist, Pink Grapefruit and Grape.
The new flavour variant and special packs are supported by a multi-million marketing campaign spanning digital and outdoor advertising, social media and Twisted Carnival activities.
Fanta’s Twisted Carnival is a Halloween show which invites Fanta fans to make their way through a haunted carnival tent. It will be supported across social media with related posts on Snapchat, partnerships with online media and influencers.
“Last year was Fanta’s best performing Halloween to date,” said Simon Harrison, Vice President of Commercial Development at CCEP GB. “We’re confident that by tapping into the consumer demand for fun flavours with Fanta Dark Orange the plan for 2019 is even stronger, further enhancing Fanta’s association with Halloween which is becoming as synonymous as Coca-Cola’s link to Christmas.”
For more information, retailers should call 0808 1 000 000 or email connect@ccep.com.
