Coca-Cola Europacific Partners has launched a new nationwide Beetlejuice Beetlejuice-inspired Fanta Halloween campaign that features the movie’s spooky Afterlife Train.
The campaign, which includes social media activities alongside out-of-home, digital and cinema advertising, invites consumers to scan QR codes to board the Fanta Afterlife Train on the Coca-Cola app to play an interactive game.
The advert creative sees a young chap request a Fanta from an underground station vending machine by saying ‘WantaFanta’ three times. He is then welcomed aboard the Afterlife train.
The campaign follows the launch of Fanta Zero Afterlife, the brand’s new limited-edition zero sugar apple flavour, and a temporary makeover of the full Fanta flavour range featuring characters from the new Beetlejuice Beetlejuice movie.
To support the campaign and Beetlejuice-themed packs, convenience retailers can download digital assets and request POS (while stocks last) through My.CCEP.com.
