Coca-Cola Europacific Partners has lifted the shroud from this year’s Fanta Halloween campaign, that includes an on-pack promotion offering prizes and surprises.
From 12 September, shoppers are invited to scan QR codes on limited-edition packs of Fanta to find out instantly whether they’ve won a prize from a £50,000 pool of ghoulish goodies. Prizes range from cauldrons of cash to home entertainment systems and supplies for the ultimate scary movie night in. Those who don’t win will receive exclusive digital content to scare their friends and family with instead.
The promotion will be supported by a multi-million-pound marketing campaign which includes the return of 2021’s TV ad, paid social media, digital and out-of-home advertising. In addition, free POS materials will be available to retailers whilst stocks last from My.CCEP.com from mid-September.
This year marks the first time Fanta Lemon, Fanta Fruit Twist Zero, Fanta Grape Zero, and Fanta Raspberry Zero are included in the brand’s Halloween activity.
“Worth more than £270m and in 13.3% growth, Fanta is the no.1 flavoured carbonates brand in GB and has become synonymous with Halloween in recent years,” Martin Attock, Vice President of Commercial Development at Coca-Cola Europacific Partners GB, said.
“Fanta Zero is doing particularly well and led growth during the spooky season in 2021, which is why we’re including more of our popular zero sugar flavours this time around. Retailers can create in-outlet theatre with the front-of-store and aisle-end displays – where HFSS-compliant ranges like Fanta have a key role to play. This, combined with our £50,000 prize pool and the other marketing activity we have planned, will help Fanta and our customers achieve another year of strong growth at Halloween.”
