The Famous Grouse has unveiled The Famous One, a new blend of grain and malt whiskies selectively matured in sherry seasoned American oak casks and ex-bourbon American oak barrels to give a softer, sweeter, flavour profile.
Unfortunately for retailers keen to capitalise on a new launch from Scotland’s bestselling whisky, The Famous One is only available online for an initial period – a first for the brand.
Neil Skinner, UK Marketing Director at brand owner Edrington UK, explained how crucial eCommerce has become to the business during the pandemic. He said the launch “will allow us to test the waters and gain insight into our customer’s new shopping habits as we look to the future.”
Famous Grouse Global Brand Director Joakim Leijon added: “The Famous One retains all the brand’s complexity and smooth texture but with the additional honeyed, citrus and vanilla characters it truly stands out on its own. The aim was to create a modern and more indulgent take on The Famous Grouse: one that is still perfect for sharing with friends but designed to be enjoyed in a range of smooth, sweet whisky serves.”
The Famous One retails at £23 for a 70cl bottle and is available – for now – from Amazon.
