The Famous Grouse has unveiled a new limited-edition bottle design to mark its 15-year collaboration with the Royal Society for the Protection of Birds (RSPB).
Since 2008, the partnership has helped to plant 150,000 trees, improve 85,000 acres of land and, most importantly, create new homes for grouse.
The limited-edition wrap was designed by Edinburgh-based artist and animator Nuria Boj and takes inspiration from the illustration by Phillipa Gloag – daughter of The Famous Grouse founder Matthew Gloag – that still graces the brand’s bottles.
Commemorating The Famous Grouse’s commitment to wildlife conservation, the back label displays the RSPB logo alongside a message outlining the collaboration. It also features a QR code offering an interactive experience for drinkers to learn more about the partnership. By scanning the code, consumers can explore the history and shared initiatives behind the 15-year commitment.
This is the first time that the brand has teamed up with an artist for a pack design and is also the first bottle that nods to the RSPB partnership. Consumers can visit thefamousgrouse.com to find out more about the partnership, Nuria Boj, and sleeve recycling recommendations.
Joakim Lejion, Global Brand Director for The Famous Grouse, commented: “The collaboration between the RSPB and The Famous Grouse is one that marks 15 years of shared dedication to wildlife conservation in Scotland.
“Launching this limited-edition bottle commemorates a truly momentous milestone as we aim to captivate the interest of whisky and wildlife enthusiasts alike and show our pride in contributing to the ongoing support for a worthy cause that we hold close to our hearts.”
The Famous Grouse limited-edition bottle is available now with an RSP of £17.75.
