Mars Wrigley has launched new Extra Refreshers Watermelon Raspberry.
The new sugarfree flavour is available now in both single packs and bottles. Mars Wrigley claims it is “the first of its kind on the market”.
The launch is backed by a £4.5m marketing campaign that includes influencer partnerships and the distribution of one million samples. Shoppers also have the chance to win trainers inspired by the colours of the fruity flavours and created by custom shoe designer MattB Customs.
The NPD comes in response to the continued growth in popularity of fruity flavours, with flavour combinations predicted to take centre stage this year.
