Extra Refreshers unveils new PMPs

Mars Wrigley has launched two new Extra Refreshers price-marked packs, exclusive to the convenience channel.

The Tropical- and Bubblemint-flavour £2.50 PMPs are now available in bottles containing 30 soft-chew pieces.

The launch comes with fruit flavours the fastest-growing gum segment with year-on-year value growth of 8.9%, considerably outstripping the wider category (4.9%).

The new packs will benefit from a multi-million-pound media investment in Extra’s fruit gum range later in the year.