Evian has launched a range of special edition bottles in anticipation of the thousands of Brits expected to take on the Dry January challenge.
The Evian spirits range, available in Evian-jito, Evian-colada and Evian-politan packs, is available now.
The packs will be supported by a social media competition encouraging people to share their most highly spirited outfits on Instagram, Facebook and Twitter. The most highly spirited outfits will be rewarded with an exclusive limited edition umbrella.
Sarah Dossett, Evian Marketing Manager said: “Everyone knows January is a tough month to get through, post-Christmas slump and pre-Summer slog. For January this year Evian will share its live young spirit with UK consumers again.”
The Evian Spirits bottles are available in 50cl and 2l single bottles, as well as 6x50cl and 6×1.5l multipacks until mid-February.
