Scottish-based convenience retail chain Eros Retail is readying for expansion starting with a company rebrand, new strategic values, and a new head of retail.
After launching the ‘Greens’ fascia in 2016, Eros is relaunching the company at the end of May as Greens Retail, and introducing its new values as ‘People, Place, Product and Planet’.
In addition, Greens has unveiled David Bateman as its new Head of Retail, starting with the business in June.
Bateman brings a wealth of experience having spent 27 years in the wholesale and convenience retail sector with Woolworths, Palmer & Harvey, and Bestway. He joins Greens from Nisa Retail.
He said: “Having worked closely with the management team at Greens Retail for many years, I am delighted to be joining as Head of Retail during such a pivotal and exciting phase of growth. In particular, I look forward to overseeing the retail and trading teams, as well as working with wider colleagues and partners within the sector with whom I have built a tremendous relationship over my many years in the sector.”
Greens Retail has 10 new store openings planned over the next two quarters, leading to forecast annualised retail sales of about £40m, and an expected headcount of approaching 500 colleagues. New store locations include Kirriemuir, Shettleston, and Fraserburgh, with openings starting from 31 May.
The company is looking to invest significantly in the sector, as it aims to reach £100m annualised sales within the next 24 months.
Harris Aslam, Group Managing Director, said: “We look forward to welcoming David to lead our retail proposition and are excited to work closely in ensuring we are growing in a sustainable manner which ensures delivery of not only our financial plans though also our newly introduced core values.
“Over the last six years we have worked with David, we have first-hand seen his excellent leadership and personnel skills, as well as his deep convenience retail experience and our mutual passion for the sector. I am confident David will put this to excellent use at Greens.”
