Erdinger Alkoholfrei has launched an off-trade promotion to support its ‘Your Ritual After Sport’ campaign.
Promotional neck collars give consumers the chance to win a selection of sporting equipment including Ribble Gravel bikes, Garmin watches and sport sunglasses.
Rolling out at the end of June, the neck collars feature on 500ml bottles of Erdinger Alkoholfrei and have a QR code that shoppers can scan to see if they’ve bagged a prize.
Peter Gowans, Erdinger UK Country Manager, commented: “Erdinger Alkoholfrei’s isotonic properties help to replace lost fluids quickly and it also contains valuable nutrients including the essential vitamins B9 and B12, which help reduce tiredness and contribute to the normal function of the immune system.”
For stock enquiries, please contact Carlsberg Marston’s Brewing Co.
