American-style brand Epic has launched giant sharing tubs of popcorn in three flavours.
Sweet & Salty, Cotton Candy and Smokin’ Hot Chilli Popcorn are all available now in cases of six, at an RSP of £3 each.
Popcorn sales have doubled in value since 2013, rising more than 10% in 2017 to reach £152m, and Epic’s three-strong sharing range is positioned at the luxury, indulgent end of the Big Night In market.
Jason Beaumont, Director at brand owner PWBrands, said: “We have spent time developing three fun flavours, that nod to current trends, to be enjoyed as popcorn should be – straight from the bucket.
“We are tapping into the trend for all things American with big flavours and big, sharer-sized snacking food. Epic Popcorn is positioned as a fun family purchase to tuck into during home movie nights.”
