KP Snacks has unveiled a new on-pack promotion giving shoppers the chance to win one of five American road trips.
The promo runs across the latest additions to its McCoy’s Epic Eats range – Grilled Cheese and Flamin’ Fajita – two flavours inspired by America’s iconic diners and food stands. Both new non-HFSS variants roll into stores in September in 65g packs price marked at £1.25.
Running from 2 September to 20 December, the promotion will also see discount vouchers for participating UK restaurants and diners up for grabs.
The two new SKUs capitalise on the strength of the £1.25 PMP segment, which is growing ahead of the overall category. £1.25 PMPs currently account for 61% of Bagged Snack sales in indies.
John McDougall, Brand Manager for McCoy’s, said: “McCoy’s is well-known and loved for its dynamic flavour proposition and continues to cater to the demand for bold, new and differentiated products.
“We are thrilled to be refreshing the Epic Eats range with two new additions, perfect for exciting shoppers and ensuring the range remains relevant within the category. By launching the new PMPs alongside an exciting on-pack promotion, we are driving engagement and tempting shoppers to try something new.”
