Big Brother presenter, and owner of a radiant smile, Emma Willis is the new face of Oral-B.
The TV presenter, also known for hosting The Voice, has been signed to promote Oral-B’s power brushes and will appear in a nationwide campaign, including a TV spot.
Alessio Martini, Brand Manager for Oral-B at P&G, said: “Emma is such a natural ambassador for Oral-B. Her signature white smile makes her a great fit for the messages that we are looking to get across to consumers.
“We’re urging retailers to get behind our TV campaign by stocking up on Oral-B products to ensure they can meet the demand.”
