Echo Falls, the UK’s number one flavoured wine brand, is launching a fresh fruity flavour – Watermelon & Kiwi Fruit Fusion – exclusively available to Booker customers from March to May, with an RSP of £5.50.
With a 9% ABV, the new launch targets a young consumer demographic as it bids to lure RTD and sweet cider drinkers towards fruit wines.
Maggie Applegate, Brand Manager, Echo Falls, said: “We’re pleased to go above and beyond for Booker customers with this exclusive launch of a delicious new flavour.
“We recognise that retailers looking to attract young shoppers must be able to rely on Echo Falls, and expanding our Fruit Fusion range ensures they can do just that through their wholesaler.”
