Linda Williams
Premier retailer
It’s not been great this year and hasn’t been for a while. We’ve even noticed that there is less stock being held in the cash and carry this year. Supermarket pricing make it very difficult. We put a focus on stock on Good Friday and we tend to sell through on the last minute shoppers. Even impulse items beyond Creme Eggs are a hard sell – it’s a question of where they fit on the fixture. Ideally they would go on the till point but space is limited there so it’s difficult to fit a lot of these lines in.
Gordon Mair
Costcutter retailer
We do okay during half-term when the schools are off. That’s when tourists start to come to Aviemore so the shop in general is busier and the Easter lines benefit from that.
With the holidays being a bit earlier this year we’ve had a display of eggs out for a while and people have been picking them up. It certainly picked up once the holiday season kicked off, so I’m happy with how things have gone, especially given the weather.
Stephen Carr
Nisa retailer
It wasn’t great in the run up but what I’ve found with all holiday occasions – even including Christmas – is that it’s all very last minute. I placed my order for Easter eggs three weeks before Easter, kept them towards the back of the shop and then moved them to the front in Easter week and everything went.
I’ve seen it before with Christmas when I thought nothing would shift, then it all did in the last few days. We’ve done well on impulse lines too. There are a lot of mums shop here so we do well.
John Murray
Nisa retailer
I don’t really bother with it anymore. It’d been completely devalued. What’s the point when supermarkets have murdered it with pricing. I did buy some of the more premium lines from Nisa but when Tesco can undercut the wholesaler it completely devalues the entire occasion. It’s crazy. Easter is once a year. I genuinely believe that people would be willing to pay for products; Easter eggs are gifts after all, but the multiples just use the discount to get people in store.
