JTI is extending its e-cigarette brand, E-Lites, with the launch of the new E-Lites Curv, an e-liquid product. The company said the new range offered a “modern, innovative alternative for existing adult smokers and vapers”.
E-Lites Curv has a unique oval shape, and uses a Swiss made e-liquid exclusive to E-Lites to provide a quality taste. The new range enters the popular rechargeable sector of the e-cigarette category and includes a simple one-touch charging system for ease of use which offers a convenient 2.5 hour charge time. These features differentiate E-Lites Curv from other products available within the e-cigarette category, making it a real profit opportunity for retailers.
It will be available nationwide from 1st July.
A media campaign supporting the launch of E-Lites Curv will include multichannel advertising, including TV. In store point of sale will also be available for independent and convenience retailers, including branded countertop displays and E-Lites advertising graphics for tobacco gantry doors.
Jeremy Blackburn, JTI Head of Communications, said: “The launch of E-Lites Curv will ensure that the UK’s most popular e-cigarette brand continues to offer a wide range of quality products for existing adult smokers and vapers. The e-cigarette category has almost doubled in value over the last two years with rechargables dominating sales, and this new line is a must-stock for retailers looking to capitalise on the increasing consumer demand for quality e-cigarettes.”
