A complaint was made to the alcohol industry’s Independent Complaint Panel against Asahi’s Super Dry beer recently.
The complainant argued that the “nature of the drink was not communicated on its packaging with absolute clarity under Code rule 3.1”.
Under The Counter could see their point.
For, purely in the pursuit of investigative journalism, the Auld Boy cracked open a bottle of said suds and do you know what? It turns out that Asahi Super Dry – just like most liquids – is actually very wet.
