Imperial Tobacco has announced a number of developments to its Carlton cigarette range.
Carlton will see its recommended retail price lowered across the range. The new rrp for Carlton King Size and Superking Size 19s, in both full flavour and smooth variants, will be £6.25. Carlton 10s will now rrp at £3.25.
Madeleine Pearce, Senior Brand Manager for Carlton, said “We continually strive to improve our products to ensure we meet the demands of price-conscious consumers whilst maintaining competitive profit margins for retailers.”
Other developments include the launch of Carlton King Size Smooth 19s in a price marked pack and a new design across the range which sees the existing pack change colour from grey to white.
