SLR Awards sponsor Coca-Cola Europacific Partners (CCEP) is launching Dr Pepper Zero Sugar Cherry Crush, a limited-edition cherry-flavoured twist on its zero-sugar variant.
Available from 27 January, the launch will coincide with the run-up to Valentine’s Day and will be supported by an integrated Valentine’s-themed marketing campaign.
The new flavour comes in 330ml, 500ml, 2L and 8x330ml packs. Priced-marked 300ml (80p) and 500ml (£1.35) single packs will also be available.
Bold new pack designs that go big on love hearts have been produced with the intention of delivering maximum standout on shelf, especially over the Valentine’s Day period. In testing, more than 70% of consumers loved the concept and were interested to try it.
The launch will be bolstered by influencer partnerships, in-store sampling and experiential out-of-home advertising encouraging consumers to step into the Dr’s billboard-office for some romantic ‘advice’.
Convenience retailers can request Dr Pepper Zero Sugar Cherry Crush POS materials and download digital assets via My.CCEP.com.
