Coca-Cola Europacific Partners Great Britain (CCEP) has unveiled a brand-new digital promotion giving consumers the chance to earn a free Dr Pepper as part of the latest phase of its ‘Try More Weird’ campaign.
Live now, Dr Pepper is giving consumers a free ‘Can-sultation’ with the Doctor when they click-through on links displayed across the brand’s social media ads. They’ll be directed to message a chatbot, where they can tick off their symptoms of boredom before being prescribed a digital voucher via Zappit to claim a free 500ml bottle of Dr Pepper or Dr Pepper Zerooo from participating stores – with voucher redemption available until 6 October.
The promotion is designed to get consumers to try something different, helping to drive trial of Dr Pepper Zerooo’s refreshed taste, and bring new shoppers into the category, while increasing brand awareness and driving footfall in-store.
In addition to the ‘Can-sultation’, the ‘Try More Weird’ campaign will also be supported by out-of-home advertising and social media.
