Hols to be had in Haribo’s double yolker Starmix hunt

Haribo Double Yolker Starmix

Haribo has hatched a cracking seasonal campaign that invites shoppers to ‘Hunt the Double Yolker’ in limited-edition bags of Starmix.

Shoppers who find one of 20 double-yolk eggs secreted at random in sharing packs of Starmix can claim a family break courtesy of UK Forest Holidays.

The promotion is supported by in-store activation that has been designed to drive category sales for retailers. It runs until Easter Sunday (April 21, 2019) and is Haribo’s biggest-ever seasonal campaign.

Claire James, Trade Marketing Manager for Haribo, commented: “As part of the campaign, Starmix will retain the much-loved pieces that are found in each bag – including the Egg – but 20 packs will also feature a lucky Double Yolker that has been hand-crafted by our team. Those that discover a winning piece will receive a fabulous UK family holiday.

“Hunt the Double Yolker is simple and fun! It complements our seasonal offering, which caters for those customers looking for a tasty alternative to chocolate and reinforces our association to traditional Easter hunting in a distinctly Haribo way.”

For stock enquiries, retailers can call Haribo on 01977 600266, email sales-uk@haribo.com or visit https://www.haribo.com.

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This website contains images and information relating to tobacco products. Please do not view if you are under 18 years of age.

This publication contains images and information relating to tobacco products. Please do not view if you are under the age of 18 years old.