Doritos is taking its triangular snack to new heights with new Doritos Stax, marking the brand’s biggest ever launch and its first foray into the canister snacks segment.
Packaged in a recyclable triangular tube and launching this month, three variants are available in the convenience channel: Ultimate Cheese; Sour Cream & Onion; and Mexican Chilli Salsa. All are available in cases of 12 x 170g packs with an RSP of £2.50.
The launch is supported with a TV ad that documents the rise to stardom of a young musician rewarded for making a bold choice that changed his life forever. In addition to the ad, the launch benefits from out-of-home and digital advertising campaigns, as well as influencer partnerships. The media activity will reach over 50 million adults, 15 million of whom belong to Doritos’ target Generation Z audience.
Clafoutie Sintive, Marketing Director on Sharing Snacks at brand owner PepsiCo, said: “We know that Doritos appeals to Generation Z, a generation that notoriously looks for brands that challenge the status quo, so we’re confident that the launch of Doritos Stax, coupled with our bold flavour choices and the innovative packaging, will bring younger shoppers to this segment.”
For more information on Walkers products, telephone 0800 274 777 or complete the form on the Walkers trade website at countsformore.co.uk/contact-us.
