Doritos has launched a new on-pack promotion, offering shoppers a one in five chance to win cash prizes. The campaign runs until 1st August, and requires consumers to take part in an online penalty shootout competition.
Every Doritos promotional pack includes a unique code which shoppers need to enter online to take the Doritos ‘Stick or Kick’ challenge. Each goal scored results in a prize and players can choose to either ‘stick’ to keep their prize, or if they are feeling bold, put it at risk by choosing to ‘kick’ and take another penalty. If the player proceeds to hit the net they win a bigger prize but if they miss they go away empty-handed.
Prizes include a pack of Doritos and cash prizes from £10 up to £500, with shoppers having a 20% chance of winning at each stage, even for the £500 top prize.
Andy Hawkswell, Doritos Senior Brand Manager, hopes the new campaign will boost sales for retailers and the snacking segment. “Doritos is the ideal snack for summer parties and major sporting events and we are confident that this new promotion will add some fun and excitement into the category,” he added.
The promotion is supported with digital, TV advertising and in-store activity.
