Following the launch of Doritos Dinamita last month, PepsiCo is giving retailers even more reasons to stock the product with a chance to win a series of cash prizes and merchandise.
Partnering with cash rewards app *shopt, PepsiCo is giving stores the chance to win one of 30 prizes by asking them to share an image of their Doritos Dinamita stock and in-store displays.
Available exclusively in the convenience channel, the rolled tortilla snack has hit UK shelves designed to appeal to Gen-Z and spice lovers seeking a full-on spicy flavour experience.
The competition runs from 5-16 March. Retailers need to sign up to *shopt and send a snap of Doritos Dinamita stocked in their store to be entered into a draw to win a share of the £3,000 prize fund.
Two stores will win £500 each, a further four will enjoy £250 each, and 10 runners up will receive £100 via their *shopt account. There is also a Dinamita merchandise hamper up for grabs for 14 stores, including t-shirts, bottles, mugs, pens, till mats and notebooks that can be used for shopper giveaways.
