PepsiCo has launched new Doritos Dinamita, a new rolled tortilla chip that is the latest addition to its Extra Flamin’ Hot portfolio.
Spicy with a hint of lime, Doritos Dinamita rolls out exclusively across wholesale and convenience from the end of February in cases of 20 x 65g packs price-marked at £1.25.
The launch will be supported by an impulse shopper campaign during March.
Rob Pothier, Head of Marketing, Portfolio Campaigns at PepsiCo, commented: “Our latest Doritos Dinamita innovation introduces our rolled tortilla chip form, available in the UK for the first time after proving a hit in other global markets.
“Through this, the launch of a Doritos rolled tortilla snack within the UK will ensure retailers are offering shoppers a new experience from a brand that they already know and love.”
