Domestos has re-launched its core 750ml bleach range in new bottles made with 50% post-consumer recycled plastic.
The move is set to save 1,505 tonnes of virgin plastic per year.
The new Domestos bottle uses high-quality recycled resin to ensure the bottle is strong and durable and also enables the incorporation of recycled plastic into the coloured bottles without compromising on the colour and quality of the packaging.
With plastic waste the top environmental concern for British shoppers, Domestos is heralding the move with new front-of-pack labelling. The full Domestos liquid bottles range is fully recyclable, and all products include an On-Pack Recycling Label logo to encourage more consumers to recycle bleach bottles.
Claire Racklyeft, Home & Hygiene Category Lead, Unilever UK&I, said incorporating recycled plastic into a bottle made for bleach had been “challenging”.
She added: “Our packaging team have worked very closely with our suppliers and partners to ensure consistency of material and bottle quality. We know it’s important to shoppers that big brands take action to tackle plastic waste, so we’re already working towards bottles made with 100% recycled plastic.”
The new bottles form part of Unilever’s wider global packaging commitment, which includes halving the company’s use of virgin plastic by reducing its absolute use of plastic packaging by more than 100,000 tonnes by 2025.
The new 750ml bottles are available in Original, Citrus and Pink with an RSP of £1.25.
