Domestos has extended its Power Foam range with the launch of new Floral Burst and Limescale Remover variants.
Claimed to be the UK’s first foaming spray that works when the bottle is held upside, Domestos Power Foam is now used in more than two million households across the UK.
The new variants are available across convenience and grocery in 450ml packs with RSPs of £3 (Floral Burst) and £3.50 (Limescale Remover). Larger 650ml packs can be found in discounters.
The Floral Burst fragrance complements existing Domestos products, including Pink Magnolia Blocks and Pink Power Bleach, so scent-conscious shoppers can have matching smells in their bathroom.
The expanded portfolio is supported with a new marketing campaign that includes TV, instore ‘kills germs in hardest to reach places’ POS, PR and digital activities.
Rachel Rose, Domestos Brand Manager, Unilever, said: “Domestos has the highest brand awareness in the toilet and bleach segment as the market leader and is perfectly positioned to continue delivering growth and innovation to the cleaning aisles.
“We’re excited to build on a successful first year for Power Foam with our new Floral Burst fragrance and Limescale Remover variants.”
