Dolly Wines, the wine range from country music legend Dolly Parton, has landed in convenience following last year’s launch in Asda.
Produced in collaboration with Accolade Wines and available now through Booker and Nisa, the UK range features a Rosé (RSP £9.50) and Prosecco (RSP £11).
Dolly Prosecco has a crisp, zesty finish with a touch of sweetness. The flavour profile includes stone-fruit aromas such as peach and apricot with hints of apple and pears.
Meanwhile, Dolly Rosé is a delicate and romantic French Rosé. The wine’s soft, round palate features strawberry, citrus, and a touch of dried sage and is underscored by a subtle saline character, finishing with a gentle acid line and lingering white strawberry flavours.
Both can be enjoyed through a multitude of occasions and with food.
Prosecco is the largest sparkling wine region in the UK market, with annual sales of £629m. Meanwhile, UK rosé consumption has risen faster than in any other country over the past two decades.
Tom Smith, Marketing Director for Europe at Accolade Wines, said expanding Dolly Wines into the convenience channel marked “a really exciting milestone”.
He added: “With strong demand for Prosecco and Rosé, we’re delighted to offer retailers an opportunity to tap into these thriving categories with a brand that resonates across generations. At Accolade Wines, we are committed to supporting our retail partners by bringing exciting, in-demand brands to market, and we look forward to seeing Dolly Wines delight shoppers and drive strong performance in the convenience sector.”
