The Dole Sunshine Company has announced a redesign across its Fruit in Juice and Fruit in Jelly ranges.
Alongside the new design, packs will now feature a clear ‘no added sugar’ message on the Fruit in Juice packs and ‘vegan friendly’ claim due to a recipe change for its Fruit in Jelly range.
Dole’s thinking behind the new packs centres around the consumer tension of craving tasty but unhealthy snacks, whilst at the same time wanting to make healthier choices. The new range of Fruit in Juice packaging aims to highlight the fruit inside, whilst at the same time confirming its healthy credentials with the ‘no added sugar’ message. A recent survey by StreetBees of nearly 50,000 consumers showed that the number one attribute sought when deciding on what to eat and drink was ‘no added or low sugar’ content.
The recipe change which makes Dole’s Fruit in Jelly range become vegan friendly comes as current estimates suggest around 3% of the UK population are following a vegan diet. The range contains fewer than 100 calories per cup.
Andrew Bradshaw, UK Sales Director at the Dole Sunshine Company, commented: “We’re excited to introduce these vibrant new packs to market, which we’re confident will offer great standout on shelf, and give consumers the reassurance they need that they will be eating something which is both delicious and healthy.”
