The Dole Sunshine Company has launched a new range of mixed fruit in jelly, targeted specifically at kids.
The new range will be available to both grocery and convenience retailers from September onwards, with an RSP of £1.79 for a pack of four, which offers retailers an attractive margin, with ambient storage and a long shelf life.
The new range is sugar free and consists of two different SKUs, one with strawberry-flavoured jelly and the other with orange-flavoured jelly, both of which are made with 100% real fruit juice. Both SKUs also contain real fruit pieces of pineapple and papaya, in smaller portion sizes with fun packaging designed appeal to a younger audience. Both are high in vitamin C, contain no artificial colours, flavours or sweeteners, and have a Nutri score of ‘B,’ to confirm to consumers that they are making a healthy choice.
Dole is supporting the launch with PR, social media and in-store activities.
