Packaged fruit producer the Dole Sunshine Company (DSC) has launched ‘Malnutrition Labels: Nutritional Ink,’ a new campaign that calls attention to the low nutritional value in some of Britain’s favourite snacks and on-the-go food options by printing ads using inks made almost entirely of fruit.
A range of inks made almost entirely of fruit and natural ingredients was created for the campaign. Testing was led by food scientists and went through various rounds of experimentation, using a variety of fruit waste and scraps, from pineapples to grapefruit, to create optimal colours and nutritional formulation for printing.
The integrated campaign will be deployed across out-of-home, social, and digital channels.
As part of the campaign DSC donated products to FareShare, the UK’s largest charity fighting food waste and hunger, which will be redistributed to its network of nearly 9,500 charities and community groups across the UK.
Isabelle Spindler-Jacobs, DSC’s European MD, commented: “We hope our Nutritional Ink ad campaign will start to inspire the crucial conversation and systemic change that our food system desperately needs and show that even a small amount of distilled fruit contains more nutrients than the usual unhealthy packaged snacks.
“This campaign is all about educating consumers and making them think twice about their food choices.”
