The Dole Sunshine Company has teamed up with TV presenter Angellica Bell for a major marketing push that will run through to spring 2025.
Best known for her appearances on The One Show, as well as winning Celebrity MasterChef, Bell will spearhead two campaigns designed to highlight the taste, quality, versatility and convenience of Dole’s Tropical Gold Pineapple and its snack pot ranges, including Fruit and Cre*m and the recently launched Dole Fruit in Jelly Kids pots.
Alongside the celebrity partnership, Dole will undertake a huge summer sampling programme and a major social media drive where hidden cameras will record the public’s reaction to a traditional English breakfast that has had pineapple secretly added to it. This will be supported by a media campaign reaching over two million consumers.
Finally, Dole will also be working with a wide variety of food influencers who will help inspire the UK to get creative with their fruit and get social communities talking.
