The UK grocery market has bounced back from its historically low growth to record 2.8% growth in the 12 weeks to 22nd June.
Aldi and Lidl, which have both announced massive expansion plans for the UK, both recorded further impressive gains, with Aldi +36.5% to take an overall 3.6% market share. Lidl saw growth of 22.3% to command a 3.1% share.
Morrisons and Tesco were the big fallers in the latest results, with Morrisons’ market share tumbling 3.6% while Tesco lost 1.9% as it continued to struggle.
Fraser McKevitt, consumer insight consultant at Kantar Worldpanel, said: “The low grocery price inflation this period will be welcome news for household budgets. The outlook is positive as we predict continuing sub 1% levels into the near future, providing some relief for cash-strapped consumers. Aldi and Lidl continue their stellar growth streaks, holding their all-time record shares reached last period of 4.7% and 3.6% respectively. Both retailers have recently announced impressive expansion plans. Aldi will aim to double its store numbers to 1,000 by 2021, while Lidl is seeking to boost its presence with an eventual total of 1,500 outlets.”
Looking outside of the big four, Waitrose and Farmfoods are both continuing to perform strongly with the latter growing ahead of the market at 23.3%. Iceland held its 2.0% market share in line with last year.
McKevitt added: “There are mixed fortunes for the big four with Tesco and Morrisons registering falls in both share and sales. By contrast, both Asda and Sainsbury’s have increased share, beating the market average with growth rates of 3.6% and 3.0% respectively.”
