Coca-Cola Europacific Partners (CCEP) GB has rolled out new ‘Diet Coke Break, By You’ cans and bottles that have been personalised with one of more than 150 names.
The personalised packs are available from now to September. For shoppers whose name isn’t already on one, there are also 4,000 bespoke cans on offer via the Coca-Cola app (accessible via a QR code on pack).
Everyone who enters for the chance to win a bespoke can will also automatically go into a weekly prize draw with hotel, spa and shopping experiences worth up to £5,000 all up for grabs.
Rob Yeomans, Vice-President of Commercial Development at CCEP GB, said: “We know that Diet Coke has millions of incredibly loyal fans, making it core to our customers’ soft drink ranges.
In fact, 32% of Diet Coke drinkers are brand exclusive and would drop out of cola if Diet Coke wasn’t available. That’s why our fans are front and centre of our brand activity, offering something personalised which will also help drive sales for our customers.”
