Diet Coke has unveiled a brand-new campaign, ‘Love What You Love, By You,’ a follow-on from 2022’s ‘Love What You Love’ activity.
The campaign is built around more than 30 quotes from genuine Diet Coke fans from across the UK that have been paired with eye-catching artwork. The simple concept celebrates everyday individuals unapologetically enjoying a Diet Coke their way.
A new TV advert inspired by real breaks spearheads the campaign, which also includes video-on-demand, out-of-home, digital, social media, influencer, PR and in-store activities throughout the year.
The campaign will be boosted further by brand ambassadors including AJ Odudu, Vogue Williams, Oliver Proudlock and Layton Williams.
Omar Sadiq-Baig, Senior Brand Manager at The Coca-Cola Company, said: “For us, it’s always been about celebrating Diet Coke drinkers above all else. There’s something hugely exciting coming later this year, designed to directly delight our fans, and is well worth keeping an eye out for – both on your screens and on your supermarket shelves.”
