Diet Coke and Kate Moss have renewed their partnership for a second year of the ‘Diet Coke by Kate Moss, Love What You Love’ campaign.
This year, in her ongoing role as Creative Director, Moss has gone back 30 years to draw inspiration from the iconic ‘11:30 Diet Coke Break’ ads.
Kate Moss commented: “The Diet Coke Breaks are classics, and I wanted to add a fashion twist to these moments. The campaign is very different aesthetically to the ’90s and ’00s but the narrative is the same. It’s all about a pause to love what you love and indulge yourself in that moment, without taking yourself too seriously. I’m excited to unveil the new campaign soon!”
With that in mind, ‘Diet Coke by Kate Moss’ Season 2 will see further high-fashion content, a new limited-edition collection and “many more exciting surprises” for Diet Coke fans to discover.
