Diageo to expand Pimm’s flavours range

Bottles of Pimm's Strawberry with a Hint of Mint

Pimm’s is set to expand its range with the launch of new Pimm’s Strawberry with a Hint of Mint. It will be available in 70cl (rrp £15, with an £11.99 PMP), one-litre (rrp £21) and a premix can (rrp £2) formats. 

The new variant is the second addition to the Pimm’s flavours range, joining Blackberry and Elderflower.

Strawberry with a Hint of Mint is based on Pimm’s No.1 Cup, with a 20% abv. The packaging has been designed to “emphasise Pimm’s’ classic ‘Britishness’ while also highlighting the new fruity flavour-profile”, and aims to provide extra-stand out on shelf.

“The launch of Pimm’s Blackberry and Elderflower in April 2013 proved very successful in driving category growth, recruiting 40% more new shoppers to the Pimm’s brand and driving incremental sales,” said Joanna Segesser, Marketing Manager for Pimm’s. “We’re confident that the new Pimm’s Strawberry with a Hint of Mint, with its quintessentially British branding, will be a hit with consumers this summer.”

Strawberry with a Hint of Mint will roll out from April, supported by a six figure marketing spend.

 

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This website contains images and information relating to tobacco products. Please do not view if you are under 18 years of age.

This publication contains images and information relating to tobacco products. Please do not view if you are under the age of 18 years old.