Diageo has unveiled The Cocktail Collection, a trio of premium ready-to-drink cocktails based on three of its leading brands.
The new RTDs will be available from March in 500ml bottles, with a 100ml can format rolling out in April.
The range includes Johnnie Walker Old Fashioned (20.5% ABV), Tanqueray Negroni (17.5% ABV), and Cîroc Cosmopolitan (17.5% ABV). Each bottle contains five serves, and been specifically created for sharing and social occasions, or as gifts for special occasions.
The launch taps into the ‘drinking less but better’ trend, capitalising on the interest in premium spirits and consumer demand to make cocktails at home.
The RTD category is the fastest growing within the total alcohol category in the off-trade and cocktails have been the fastest-growing category in the last two years, with premium cocktails accelerating the growth by 82%.
Nin Taank, Marketing Manager RTDs for Diageo GB, said: “The range is set to revolutionise the way people enjoy drinks at home by providing accessible, premium options – the expertly crafted cocktails mean consumers can pour the perfect serve every time with ease.
“The bottles are perfectly suited for sharing whilst the cans lend themselves to on-the-go occasions. We are really excited about the launch of The Cocktail Collection as it delivers on flavour and versatility and enables people to enjoy popular, bartender quality drinks at home.”
