Confectionery brand Dexters has launched a new ‘3 for £1’ hanging bags range.
Produced in manufacturer Kervan Gida’s Halal-accredited site, the range includes Gummy Lines, Jelly Beans, Mallows, Licorice, Peach Rings, Sour Worms, Fruity Domes, Cool Bottles and Strawberry Laces, among others.
All 24 products come in individually-designed 50g bags apart from mallows, which are available in 36g bags, and are price-marked at 39p each or 3 for £1.
To order, retailers should contact Kervan Gida on 01243 530550 or email uk.sales@kervangida.com. Orders will be delivered direct to store, subject to a minimum £50 purchase. Retailers who take the full range will receive a display stand free of charge.
Retailers will receive 12 bags per case in individual shelf-ready packaging with an additional option for cases containing four variants.
“There is a huge gap in the market for this range,” said Paul Simpson, Commercial Director, Kervan Gida. “The market is dominated by non-Halal accredited ranges and inferior cheap products, so we are delighted to launch this new ‘3 for £1’ range with Dexter’s, which will see retailers sharing this fantastic margin and volume opportunity.
“The Dexters range is high quality, great value and we know that retailers and their customers love these products and will be delighted with this money-saving offer.”
