Premier Foods has launched two ready-to-eat dessert pots from Angel Delight into the convenience channel, designed specifically for food-to-go chillers.
Both Chocolate & Salted Caramel and Butterscotch & Chocolate variants are under 120 calories, are vegetarian-friendly and are non-HFSS. They come with a significant shelf-life benefit over existing to-go chiller desserts and are available now in 100g pots with a £1 RSP. Packaging is fully recyclable.
Ben Knop, Food-to-go Innovation Manager for Premier Foods, commented: “These new Angel Delight pots are an ideal solution for growing the choice of desserts for consumers shopping food-to-go. They taste great and are light enough for those looking for a sweet treat without the guilt. Angel Delight is a well-known, much-loved brand and it has grown 10% in the last year, bringing in 1.1 million new consumers to the brand.
“This range gives retailers something new to broaden the choice of their food-to-go chilled desserts offering, while crucially remaining HFSS compliant and helping to grow the on-the-go desserts category. The light, bubbly texture and delicious flavours really appeal to shoppers looking for a light treat, while the convenient format and long shelf life make the launch well suited to retailers to bolster their sweet offering in their chillers.”
For more information and advice, retailers can visit Premier Foods’ dedicated website for the convenience channel.
