Del Monte has named up-and-coming tennis star Jodie Burrage as its new brand ambassador.
Burrage, ranked British women’s number three, will collaborate with the brand to promote the benefits of incorporating canned fruit into an active lifestyle and nutritious diet.
This year’s campaign focuses on championing the unsung heroes of tennis, the ball boys and ball girls. Burrage started her tennis career as a ball girl at the age of 10 and she is keen to support the wellbeing of courtside teams and young people in the sport.
Burrage will wear Del Monte’s logo on her tennis kit throughout the upcoming season. She will also take part in promotional activity for the brand, including national press advertising, national consumer media interviews, social media activity and more.
The activity builds on Del Monte’s ongoing partnership with the LTA and previous sponsorship activity with fellow British tennis player, Cameron Norrie.
Commenting on the partnership, Jodie Burrage said: “I want to help the next generation understand the importance of including healthy and nutritious food into a balanced diet and active lifestyle, which is one of the reasons I am delighted to partner with Del Monte, my favourite fruit producer.”
