Fresh Del Monte has teamed up with animated TV series Miraculous – Tales of Ladybug and Cat Noir for a new promotion that gives shoppers the chance to win prizes including a family trip to Paris.
The series is now in its fifth season and the promotion coincides with the launch of Miraculous: Ladybug & Cat Noir, The Movie, which debuts on Netflix and in cinemas on 28 July.
Shoppers can enter the competition by scanning the QR code on the Del Monte labels or by visiting freshdelmontefun.com. There will also be numerous contests related to the collaboration on the brand’s social media channels.
The promotion runs until 30 September and is supported by social media campaigns, online videos, print advertising, and POS materials.
Thierry Montange, Marketing Director, Fresh Del Monte Europe & Africa, commented: “At Fresh Del Monte, we are constantly looking for strategic partnerships to encourage children to eat more fruits and vegetables.
“That’s why we’re excited to partner with the Miraculous franchise across Europe to connect the fantastic adventures of Ladybug and Cat Noir with the healthy snacking options that our products provide for the younger ones.”
