Canned fruit brand Del Monte has launched a six-month partnership with award-winning food writer and anti-food poverty campaigner Jack Monroe, to promote the positive benefits of eating canned fruit.
The partnership will begin with Monroe and Del Monte collaborating on the development of a series of recipes utilising the brand’s core canned fruit range. The main focus of the recipes will be to offer families inspiration to create nutritious, appetising and affordable dishes using Del Monte’s most popular products. The recipes will be made available to consumers through a wide-reaching digital and PR campaign, including both Jack Monroe and Del Monte social media channels, with the campaign hashtag: #YesWeCAN.
Monroe will further support the activity with a series of national media interviews, highlighting the benefits of using canned fruit, especially at a time when many families are looking for ways in which to better manage household costs.
To celebrate the partnership, Del Monte will donate £10,000 to Magic Breakfast – a charity nominated by Monroe. Magic Breakfast aims to end child hunger as a barrier to education by providing healthy and nutritious breakfasts to vulnerable schoolchildren across the UK.
Jack Monroe said: “I’m a big fan of cooking with canned ingredients, not only for the versatility and convenience, but also because they are a surprisingly good source of vitamins and nutrients.”
