Del Monte has teamed-up with Disney to bring characters from the new ‘Inside Out 2’ movie to packaging across its range of products, from fresh fruits to snacks.
The partnership also gives shoppers the chance to win a trip to London inclusive of flights, accommodation and activities inspired by ‘Inside Out 2’. The competition is accessible via on-pack QR codes and requires entrants to answer trivia questions about the film.
“We are delighted to collaborate with Disney and Pixar on this exciting venture,” said Thierry Montange, Sr Marketing Director from Del Monte Europe. “At Fresh Del Monte, we are committed to providing families with wholesome, nutritious products that bring joy to their everyday lives.
“By featuring characters from ‘Inside Out 2’ on our products but also on in-store materials and brand content, we hope to make healthy eating a fun and engaging experience for children and parents alike.”
