Walkers is set to launch Deep Ridged this month. The crisps have 8mm ridges, that Walkers’ claims are twice as deep as any other ridged crisp in the market. When tested with consumers, Walkers Deep Ridged got the best ever new product results. Walkers Deep Ridged is available in three bold flavours, Flame Grilled Steak, Mature Cheddar & Onion, Salt & Malt Vinegar (in 50g) from mid-August.
Kieran South, Wholesale Sales Director comments; “Not only are we supporting independent retailers by introducing the three new Walkers Deep Ridged flavours in half cases of 24 packs but are backing the launch with our biggest ever multimillion pound media spend for a new product. If independent retailers work with our dedicated Sales Development Representatives to build epic displays in time for the start of the TV campaign, then Deep Ridged could be our most exciting impulse innovation to date.”
The multimillion pound marketing plan behind the launch will have support across many touch points, most notably TV featuring brand ambassador Gary Lineker as well as Digital, PR, Social Media, and Outdoor.
To maximise this new opportunity independent retailers are advised to stock the full range of Walkers Deep Ridged alongside the core range on fixture and at key secondary sittings using the 24 case stacker to capture incremental impulse purchases.
Tel: 01189 30666
