Halewood Artisanal Spirits is expanding its Dead Man’s Fingers range with the launch of a new Tequila Reposado.
The move marks the brand’s debut in the Tequila category, with a Reposado liquid which has been aged in bourbon barrels to create rounded notes of vanilla and honey.
Rachel Adams, Global Marketing Manager for Dead Man’s Fingers, commented: “Dead Man’s Fingers is about challenging convention and shaking up the rules. We’ve seen huge success within the rum category with our Spiced, White and flavoured variants which continue to attract incremental shoppers, and now we’re bringing this same energy into the Tequila category with this delicious Reposado launch.
“It’s a really exciting time to be entering such a vibrant category with our Dead Man’s Fingers Reposado, which we’re confident it will appeal to our adventurous Dead Man’s Fingers rum fans and excite drinkers about the versatility and vibrancy of Tequila.”
Dead Man’s Fingers Tequila Reposado is available now from Booker with an RSP of £22.
