Spiced rum brand Dead Man’s Fingers is expanding into the cream liqueur category with the launch of its brand new Raspberry Rum Cream Liqueur (70cl, ABV 17%, RSP £17).
Available now, this latest addition to the Dead Man’s Fingers portfolio is a smooth and velvety rum-based cream liqueur with aromas of fresh raspberries. The brand suggests drinking it neat over ice with a garnish of fresh raspberries, or mixing into a Raspberry White Russian or a Raspberry Espresso Martini.
Rachel Adams, Global Marketing Manager for Dead Man’s Fingers Rum, commented: “The cream liqueur category continues to see phenomenal growth, and is now adding the most absolute value year-on-year to the spirits category in UK off-trade.
“Our delicious new rum-based liqueur is perfectly positioned to help retailers and licensees tap into this significant consumer demand, all under the strength of the Dead Man’s Fingers brand which has already proven its credentials with a host of hugely popular, disruptive and in demand innovations.”
The pastel pink bottle is emblazoned with the usual Dead Man’s Fingers skull branding, bringing a point of difference to the traditionally more sedate cream liqueurs category.
